fleet manager

What is Fleet Management?

September 30, 2025

Understanding Fleet Management

Fleet management is the process in which a business or fleet manager uses a mix of planning, technology, and communication to ensure efficiency and productivity to help the business run as smoothly as possible. Numbering anywhere from 2 and more, vehicle fleets can be difficult to keep organized––but, it doesn't have to be.

Picking the right vehicles and management plan for your large or small business can be crucial for success. At Nissan, we promise you the Nissan Business Advantage, in which we make sure to offer you upstanding assistance with your business vehicles or fleet from before the purchase through to long after the sale.

The benefits of fleet management

Fleet management can help your business operations in several ways:

fleet operations

Operations

Fleet management can help make your operations more efficient through optimizing the tracking of fuel usage, mileage, working hours, reporting, and other variables. By tracking this and more, a fleet manager can help pick out where and when more cost-saving endeavors could be implemented.

fleet customer service

Vehicles

Keeping track of fleet vehicles is important when it comes to maintenance, safety, losses, and driving habits. With proper fleet management, you can help keep your vehicles up to standard by ensuring that their maintenance reflects their usage and wear and tear.

Nissan fleet management

Workforce

Your workforce is just as important as your vehicles when it comes to your business success. Proper fleet management can help improve the performance of your employees and your relationship with them by keeping efficient communication and safer on-road working environments.

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Nissan Business Advantage

Kick-start your vehicle management

Get your fleet or small business vehicles on the road with the help of a Commercial Sales Representative or Dealer and invest in the Nissan Business Advantage. With support from before the purchase through to roadside assistance and priority maintenance, Nissan is committed to help move your business forward.

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Common challenges of fleet management

The more vehicles that you have, the more challenging it can be to manage them. Here are some common fleet management issues:

  • • Theft and loss of vehicles and equipment
  • • Methods of cost-reduction
  • • Driver safety
  • • Fleet productivity
  • • Fuel price variability
Fleet-ready Nissan Altima sedan in motion

General Tips to Improve Fleet Management

When managing a fleet, it is tough to go it alone. Utilizing as many resources as you can, regardless of how big or small your business is, can help to mitigate fleet management issues.

1. Get a Fleet Manager

Though this may not be as feasible for smaller fleets and businesses, a fleet manager that is dedicated to mitigating the challenges of your fleet can be very beneficial.

2. Explore GPS Tracking

For all business vehicles, GPS tracking services offered by a variety of post-purchase suppliers can help solve for keeping track of employees, vehicles, and how employees are using vehicles.

3. Research Fleet Management Software

Fleet management software can help to keep track of productivity statistics, employee workload, and help with your overall cost-benefit analysis.

What is a fleet manager?

A fleet manager is an individual in charge of managing the vehicles and the personnel that utilize the vehicles of a company. In some cases, the individual may have a specific certification, but in nearly all cases they would have an automotive background in fleet maintenance, operations, or logistics.

small delivery van

Do small businesses need a fleet manager?

Though a fleet manager can help in many circumstances, small businesses do not necessarily need one. That being said, if you are a small business that is growing how many vehicles are on the road, it may be helpful to get ahead of the game and look into getting a fleet manager beforehand.

Key responsibilities for a fleet manager

  • • Safety programming
  • • Fuel management
  • • Track fleet metrics
  • • Vehicle and employee legal compliance management
  • • Vehicle negotiating, acquisition, and maintenance