Privacy Policy

Nissan of Boerne - PRIVACY POLICY

NOTICE: This Privacy Policy Contains an Agreement to Arbitrate Disputes and a Class Action Waiver.

Introduction

At Nissan of Boerne, along with our affiliations (“Dealership,” “we,” or “us”), your privacy matters to us. We truly appreciate the trust you place in us every time you visit our showroom, browse our website, or use any of our products, services, or content (“Services”).

This Privacy Policy explains how we collect, use, and share your information when you visit our dealership location or website (“Site” or collectively, “Sites”), whether you’re just browsing, applying for financing, or making a purchase for personal, family, or household needs.

We honor your privacy even if you stop being a customer or if your account is closed or suspended; we’ll continue to protect your information according to the policy in effect when it was collected, as long as we keep it. Please note, we may delete your information at any time unless the law requires us to keep it.

General Privacy Policy

If you’d like to learn more about your data rights under U.S. state privacy laws, or want to see our California Notice at Collection, you’ll find all the details below. For extra information specific to California residents, please check out the section called “For California Residents.”

Accessibility, Formats, and Languages

We want everyone to have a great experience on our website. That’s why we include accessibility tools to help you navigate and use our site easily. To learn more about these features, simply click the accessibility button or follow the helpful links in the footer of our website.

Section 1 – Consumer Privacy Disclosures

Notice of Collection

We may process certain types of information including “personal data” as may be defined by applicable law such as:

Age and Veteran Status (to determine rebate eligibility)
Audio/Video/Visual/Electronic (photographs, recorded calls, voicemails, online chat communications)
Commercial (vehicles, products, services, repairs purchased or considered)
Customer Records (signatures, telephone numbers, insurance policy numbers, credit/debit card numbers, financial and credit-related information, bank account numbers)
Education (diplomas/transcripts for student rebate eligibility)
Geolocation Data (IP address-based location)
Identifiers (name, address, IP, email, SSN, driver’s license, passport, cookies, pixel tags)
Biometric data consumers who finance/lease vehicles may be asked to complete a “Thumbprint form.”
Inferences (profile about preferences, purchasing tendencies)
Internet Activity (website/app interactions, advertisements)
Professional/Employment (job title, occupation, employer, employment history)

We may process the following categories of sensitive data, including those defined as "sensitive data" under applicable law. Please note that these categories are considered "sensitive" under various laws and standard practices, and are included to provide a comprehensive disclosure. However, we ultimately follow the definition under applicable law to determine what qualifies as "sensitive" under this Privacy Policy.

Section 2 – Other Important Privacy Disclosures

How We Use Your Information

We may use the categories of personal information listed above for one or more of the following purposes:

Advertising & Marketing to send advertisements and marketing material via physical and electronic mail relating to product specials and other promotional events or offers, perform marketing research and data analytics, and perform similar activities.
Contextual and Behavioral Targeting to provide contextual customization of ads shown as part of an interaction with our website or application, such as through the use of “first-party” or “session” cookies.
Counting Ad Impressions & Website Interactions to audit interactions with our websites, applications, or advertisements, count ad impressions to unique visitors, verify position and quality of ad impressions, and perform similar activities.
Customer Service to provide customer service, maintain and service products and accounts, provide training for quality assurance purposes, and perform similar activities.
Defending Against Claims & Litigation to defend against or respond to potential or actual claims and litigation, including, but not limited to, those against the manufacturer of a particular vehicle we've sold.
Fraud Prevention to help ensure security and integrity, such as necessary to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.
Processing Transactions to process or fulfill orders and transactions, verify customer information, process payments, confirm eligibility for manufacturer rebates, and perform similar activities.
Providing Financing to provide financing in connection with a vehicle purchase, lease or related products or services.

In the context of employment, we also use the categories of personal information listed above for one or more of the following business purposes:

Claims & Benefits Administration to process claims, administer benefits, and conduct employee drug tests in accordance with applicable laws.

Disclosure of Personal Data to Third Parties

We may disclose your personal information to the following categories of third parties:

Software Vendors, Records Management Companies, Digital Retailers & eCommerce Platforms
Auditors & Consultants
Insurance Brokers (non-health related)
Financial Institutions
Attorneys & Law Firms
Government Entities
Credit Reporting Agencies
Customer Data Platforms & Analytics Providers
Advertising Networks & Marketing Agencies
Vehicle Manufacturers
Website and Hosting Providers
Chat Module Vendors
Payment Processors & Gateways

Special Note: We utilize chat modules, email marketing, analytics, and customer communications. We use verified, professional service providers/processors on our behalf, processing personal information in accordance with our instructions.

Your Privacy Rights

You may have the following rights depending on your state of residence:

Right to Opt-Out of Sharing Your Information for Value
Right to Know About Personal Data Collected, Disclosed, or Shared
Right to Request Deletion of Personal Data
Right to Data Portability

To exercise these rights, please submit a request via our online portal, or call us at 830-368-4600.

Authentication of Requests

To protect against fraud and unauthorized disclosure, we require verification of identity before fulfilling privacy requests.

Children Under 13 Years of Age

Our Sites and Services are not intended for children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen.

Use of Cookies & Similar Technologies

We use cookies and similar technologies to deliver content, track activity, enhance your experience, and provide relevant information. You may opt out of cookies through your browser settings or our cookie banner.

We also use products like Google Analytics for website analytics. For more information, visit Google Analytics Privacy.

How We Respond to Do-Not-Track Signals

Our website supports Do Not Track (“DNT”) and Global Privacy Control (“GPC”) signals. If enabled, these will override your preferences selected in the cookie banner or privacy settings.

Security

We implement reasonable security measures to ensure the security of your personal information. However, no method of transmission over the Internet or electronic storage is completely secure.

Business Transfers

We may share or transfer your information in connection with mergers, acquisitions, or sales of assets. Your information will remain subject to this Privacy Policy or a policy of equal protection.

Chat/Text/SMS Modules and Session Replay Tools

When you use our interactive chat module, website forms, or communicate with us via SMS or text messages, we may collect and analyze personal information to enhance your experience and improve our services. By engaging with these features, you consent to our collection, use, and sharing of your personal information, which may include (but is not limited to):

Name, phone number, email address, and mailing address
Geolocation data and IP address
Browsing history, viewing behavior, clicks, and other online activity
Information you enter into chat boxes or live chat features
Transcripts of your conversations

We, or our authorized third-party vendors, may use this information for data analytics, to improve the functionality of our tools, and to deliver relevant products and services tailored to you. This may involve linking chat transcripts with your other personal information and using technologies such as pixel tags to track online behavior.

By using the chat module, you understand and agree that:

We may communicate with you about our products and services using the information collected.
All personal information provided through the chat module may be processed, analyzed, and stored by a third-party vendor on our behalf.
We may disclose and share the information you provide, including personal information, with our chat module vendor for these purposes.

Your continued use of our chat features indicates your consent to these practices.

Third-Party Links

Our Sites may contain links to third-party sites. We are not responsible for the privacy practices or content of these sites.

Initial Dispute Resolution Procedure

Notice of Dispute & Informal Resolution Requirement

By visiting our Sites or using our Services, you and Nissan of Boerne agree that any controversy, claim, action, proceeding, demand, or dispute arising out of or related to your use of the Sites, Services, or the interpretation or enforcement of this Privacy Policy (“Dispute”) will first be addressed through good faith efforts to resolve the matter informally.

If a Dispute arises, either party must provide written notice to the other, outlining the facts and circumstances of the issue. The receiving party will then have thirty (30) calendar days to respond or attempt to resolve the Dispute.

Notices to Nissan of Boerne should be sent to:

Nissan of Boerne
31805 I-10, Boerne , TX 78006
Attention: Notice of Dispute

Please provide your contact information as follows, Your name, phone number and explain your question or concern.

Notices to you will be sent to the address or email we have on file.

Both you and Nissan of Boerne agree that this informal dispute resolution process is required before either party may initiate litigation or file a claim. This requirement does not apply where prohibited by law.

Dispute Resolution, Arbitration, Class Action Waiver

By using our Sites and Services, you agree that any disputes between you and us will be resolved through binding arbitration, and not in court. This means you give up the right to participate in class actions or jury trials. All arbitration will be conducted individually, under the rules of the American Arbitration Association.

If you are a consumer, the Consumer Arbitration Rules will apply. If you are a business, the Commercial Arbitration Rules will apply. You can review these rules at www.adr.org/rules, which also explains how to start an arbitration case.

This arbitration agreement does not apply to disputes that can be handled in small claims court, unless the amount involved exceeds the court’s limits. If that happens, the dispute must go to arbitration.

Both you and we agree that disputes will be handled only on an individual basis. You cannot join your dispute with others in a class action, and neither party can participate in class arbitration or lawsuits.

By using our Site or Services, you accept this arbitration agreement and class action waiver. If you do not agree, please do not use our Site or Services.

If any part of this agreement is found invalid or unenforceable, the rest of the agreement will still apply. The arbitrator will decide if any part is invalid or cannot be enforced.

Venue and Choice of Law

This Privacy Policy is governed by the laws of Texas. Any disputes that are not subject to arbitration will be resolved in Kendall County, Texas courts.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted with a revised effective date. Continued use of our Sites after changes are posted constitutes acceptance.

Data Privacy Policy Supplement

Last Updated and Effective Date: August 8, 2025

This supplement addresses how personal information is collected, used, disclosed, and otherwise processed by third party vendors on behalf of Nissan of Boerne. Vendors will act as a service provider/processor, handling personal information from chat modules, analytics, and communications as described above.

For information about data rights under U.S. state privacy laws, please see the State-Specific Privacy Addendum to this Privacy Policy.

Contact Us

If you have questions or concerns about our Privacy Policy, please contact us at:

Nissan of Boerne
31805 I-10, Boerne , TX 78006

Attention: Privacy Compliance

Please provide your contact information as follows, Your name, phone number, email address and explain your question or concern.

FOR CALIFORNIA RESIDENTS

NOTICE AT COLLECTION FOR CALIFORNIA RESIDENTS

The purpose of this Notice at Collection is to provide California residents with the categories of personal information that our Dealerships collect about them and the purposes for which the personal information is used. We retain the below information for as long as required to provide you with the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. If you are an employee of a Dealership, please refer to your specific Employee Privacy Policy for an explanation of how we collect, use, and retain employee personal information. More detailed disclosures for California residents are located in the section “PRIVACY NOTICE FOR CALIFORNIA RESIDENTS.” We may collect the following categories of personal information from you: Identifiers, Personal information categories contained in customer records, Protected classification characteristics, Commercial information, Biometric information, Internet or other similar network activity information, Geolocation information, Sensory data, Professional or employment-related information, Inferences drawn from personal information to create a profile, and Sensitive Personal Information. We use the categories of personal information listed above for one or more of the following “business purposes”: to provide our sites and services, advertising and marketing, contextual and behavioral targeting, to understand website interactions, to provide customer service, to defend against claims and litigation, fraud prevention, processing transactions, and providing financing.

PRIVACY NOTICE FOR CALIFORNIA RESIDENTS

Below is a table regarding the personal information we have collected about California consumers (excluding job applicants and employees) during the last 12 months. We retain the below information for as long as required to provide you with the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. If you are an employee of Dealership, please refer to the specific Employee Privacy Policy for an explanation of how we collect, use, and retain employee personal information.

Your California Privacy Rights

Residents of California have the right to object to our collection and use of their personal information at any time, or to require us to review, transmit, change, or delete your information that we have collected and retained about them. We will fulfill your request to exercise any of these rights within the applicable time period subscribed by such laws. You can exercise these rights, express concerns, or obtain additional information about the use of your personal information by contacting us as outlined below.

Specifically, residents of California have certain rights with respect to their personal information, described below. Below this list of rights, we describe how California residents can exercise their rights including appealing a denial of a rights request.

Right to Know or Access: You have the right to obtain confirmation about whether or not your personal information is being processed by us. You have the right to access the personal information we hold about you and/or request other related information, such as the purposes for which use that information, the categories of personal information we process about you, the recipients (or categories of recipients) to whom your personal information has been or will be disclosed, the retention period for such personal information, or, if not possible, the criteria used to determine that period, your legal rights with respect to your personal information, etc.
Right to Delete: You have the right to request the deletion of your personal information, except under certain circumstances subject to applicable law.
Right to Correct: You have the right to correct or update your personal information if inaccurate.
Right to Opt-out of Sale, Sharing, and Targeted Advertising of your Personal Information: You have the right to opt-out of the sale and sharing of your personal information to third parties. You also have the right to opt out of the processing of your personal information for the purposes of targeted advertising.
Right to Nondiscrimination: You have the right to non-discrimination, such as to receive equal service and pricing from a business, even after exercising your rights.
Right to Data Portability: You have the right to receive the personal information that you have given us and that we are processing, in a structured, commonly used and machine-readable format. You also have the right to send that personal information to another controller.
Right to Opt-out of Profiling: You have the right not to be subject to a decision based solely on profiling or automated decision-making.
Right to Limit the Use and Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information if we use such information to infer characteristics about you; however, we do not use your sensitive personal information for these purposes, so we do not offer the right to limit.

Submit a Consumer Privacy Request. To exercise any of the above rights, please submit a verifiable consumer privacy request to Dealership:

By contacting us using any of the contact information provided above

Verification. We cannot respond to your request or provide you with personal information unless we can verify your identity and your authority to make the request and confirm that the personal information relates to you. A verifiable consumer privacy request must:

provide sufficient information that allows us to reasonably verify you are the person about whom we have collected personal information or an authorized representative;
describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We may ask for you to confirm data points we already have about you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Authorized Agent. As a resident of California, you may, under certain circumstances, authorize another individual or a business, called an Authorized Agent, to make requests on your behalf. Such Authorized Agent must be registered with the California Secretary of State. If you wish to have an Authorized Agent make a verifiable consumer request on your behalf, they will need to provide us with sufficient written proof that you have designated them as your Authorized Agent, and we will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information.

Dealership’s Response. We endeavor to respond to a verifiable consumer request within 45 days of receipt. If we require more time, we will notify you in writing of the reason and extension period. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding receipt of the verifiable consumer request. If we cannot comply with part or all of your request, we will explain the reasons in our response.

We do not charge a fee to process or respond to your verifiable consumer privacy request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Appeals. California residents have the right to appeal a denial of their rights request by contacting us as described in our notice of denial.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits visitors to the Services who are California residents to request certain information, once a year, regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us an email using the contact information provided above and put “Shine the Light Request” in the subject line of your email.

End of Policy